The enhanced website provides prospective freshmen, transfer students, and current students the opportunity to explore all majors available at the University of Arizona.

The University of Arizona celebrates its first CRM award within the national higher education community.

 "We're in a rapid period of change at a time where COVID-19 is forcing us to look at new ways to connect and engage with people," says Darcy Van Patten, Executive Director of Digital Transformation and Student Academic Technologies.

Were you unable to attend the Spring Open Forums? Watch the recorded session and subscribe to our newsletter for information about future events.

Learn more about new digital services driven by the University's CRM strategy. This virtual event is open to all university staff and faculty.

Open to all Trellis users! Drop in to one of our remote sessions and connect with experts 1:1 to get your questions answered. Check out available dates from now to July 2020.

Trellis is one of many strategic initiatives supporting the vision of an innovative, best-in-class university culture. The program has delivered 3 new products for students, staff, and faculty. Valuable, ongoing research helps inform future CRM solutions.

Trellis and Arizona's Marketing & Brand Management team introduces a new social media management platform that looks to strengthen its brand and community's voice.

President Robbins met with the Arizona Board of Regents on November 21 and 22. He addressed Trellis as "one of the leading signature initiatives", adding that a CRM strategy was going to be a "transformative investment" not only for students, but the staff and faculty who support them.