Trellis Digest, July 2024
July 25, 2024
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Trellis Scrum Teams Merge
June was a month of transitions for the Trellis team as we moved from two scrum teams into one. The SWAG and WaWOT teams will be missed, but we are very excited to introduce our newly formed scrum team, OG ("Oh gee"). We look forward to continuing to develop and deliver products that meet your needs under the new scrum team!
CRM Success Strategies: Sender Profiles
Creating a successful email communication strategy in Marketing Cloud hinges on the proper use of Sender Profiles. These profiles are critical as they allow you to specify the “From Name,” “From Email,” “Reply Name,” and “Reply Email” for every email sent. This ensures that your email communications are both professional and consistent with the U of A brand voice and reduces the risk of your email sends being blocked.