Trellis Social Supports Over 280 Social Media Marketers with Campus-wide Strategy

Before Trellis Social launched in December 2019, the University of Arizona's social channels were operated independently across campus with no central platform for marketers and departments to see a holistic view of all social media communications. Trellis Social enables users to broadcast content that resonates with multiple audiences on campus to track publishing, engagement, content sharing, reporting, benchmarking, reputation management, and more.

As of November 2020, the tool currently contains 47 workspaces, 297 social accounts, and 286 users. This number continues to increase as more departments and users are onboarded into 2021 and beyond. Social media marketers across the University have been using shared labels, which are broad topics used to categorize social posts. The consistent use of labels, such as “coronavirus”, allows marketers to pull reports based on the content topic and gain insight into how that topic is distributed to different campus audiences. These insights inform users about how current content is performing and how content can be optimized and distributed in the future.

Want to Learn More?

For more information about Trellis Social, please contact Cindy Rupp Valdez, Product Manager (Trellis CRM).

Guidelines and information for social media marketers can be found at social.arizona.edu.