The Trellis CRM Team is made up of a diverse group of experts ranging from project managers, product owners, developers, UX designers, IT architects, training specialists, communication specialists, Salesforce administrators, and more. This team is currently housed within the University Information Technology Services (UITS) division.
Governance over the program is a collaborative effort between Trellis, the Program Strategy Team, and the Executive Sponsors who meet regularly to discuss the direction and future of this university-wide CRM initiative.
For questions or comments about our governance structure, contact us.
CRM Executive Sponsors
Barry Brummund
Chief Information Officer
Elliott Cheu
Interim Dean, College of Science
Jenny Flynn
Senior VP, Development Services, UA Foundation
Amy Kimme Hea
Associate Dean, Academic Affairs and Student Success
Steve Moore
Senior VP, Chief Marketing / Communications Officer
Lisa Rulney
Senior VP, Business Affairs / Chief Financial Officer
Kasey Urquidez
Vice President, Enrollment Management / Student Affairs Advancement; Dean, Undergraduate Admissions
CRM Program Strategy Team
John Denker
Associate Vice President, Marketing and Communications
Stephen Fleming
Vice President, Strategic Business Initiatives, RDI
Julie Katsel
Senior Director, Local Government and Community Relations
Chrissy Lieberman
Associate Dean of Students
Abra McAndrew
Assistant Vice President, Student Engagement
Pam Perry
Senior Associate Dean, Eller College of Management
Jeffrey Ratje
Associate Vice President, Finance, Administration and Operations, Agriculture, Life and Veterinary Sciences, and Cooperative Extension
Treasurer, Arizona Experiment Station, CALS
Dani Rollins
Assistant VP Enrollment Planning and Recruitment; Associate Dean, Admissions
Derek van der Merwe
Assistant Vice President / Chief Operating Officer, Administration and Athletics
Emily Walsh
VP, Strategic Information Services, UA Foundation