Trellis Social enables social media managers to share content across channels effectively, so the quality content generated across the university is served to larger, more engaged audiences. Furthermore, marketers will have one tool to engage with audiences across all social media platforms, as well as monitor and track their campaigns for real-time performance analysis. They will also be able to establish social listening dashboards, allowing them to see what's being said online, across multiple verticals, about key departments and stakeholders.
Who Will This Benefit?
Trellis Social will serve marketing and communications teams across the university. At product launch, up to 400 social channels will be selected to utilize the platform to manage the publishing and engagement of social media posts. Once these channels have been established inside the tool, additional users who manage accounts outside of the tool will be provided access to the platform so they can share content with previously provisioned accounts.
Regardless of the type of access, channel or content, social media managers will have greater access to better content to share with their audiences. Ultimately, the university’s social media audiences will benefit by being served this content over time.
What Features are Planned for Trellis Social?
- Content Sharing
- Social Listening and Response
- Reputation Management
November 14, 2019 – Soft Launch for Channel Users
December 3, 2019 – Full Launch for Channel Users
January 15, 2020 – Trellis Social 1 Training for Channel Users unable to attend previously or those who need a brush-up
February 2020 – Trellis Social Content Users onboarding and training
For more information about Trellis Social, or to ask about access for your university social channels, please contact Cindy Rupp Valdez, Product Manager (Trellis CRM).
Guidelines and information for social media marketers can be found at social.arizona.edu.