Build Relationships with Enterprise CRM

Constituent Relationship Management (CRM) is a priority in the President’s Strategic Plan, so what is CRM and how will the enterprise system, Salesforce, complement the UAccess systems? Salesforce enables, automates, and tracks communications, and integrates with UAccess data, resulting in a holistic understanding of our relationships and an ability to personalize our constituents’ experiences. Learn more about CRM, hear how other universities are using it to improve student outcomes and constituent engagement, and find out more about UA’s Enterprise CRM strategy and plans.

Find more information and registration link at UAccess Symposium.