CRM Governance

The Trellis CRM Team is made up of a diverse group of experts ranging from project managers, developers, UX designers, IT architects, training specialists, communications specialists, Salesforce administrators, and many others to ensure successful implementation. This team is currently housed in the University Information Technology Services (UITS) department.

Governance over the program is a collaborative effort between the Trellis CRM Team, the Program Strategy Team, and the Executive Sponsors who meet regularly to discuss the direction and future of this university-wide CRM initiative.

For questions or comments about governance, contact us.

CRM Executive Sponsors

Barry Brummund

Chief Information Officer

Melinda Burke

Vice President, Alumni Relations

Elliott Cheu

Associate Dean, College of Science

Jenny Flynn

Senior VP, Development Services, UA Foundation

Amy Kimme Hea

Associate Dean, Academic Affairs and Student Success

Steve Moore

Senior VP, Chief Marketing/Communications Officer

Kimberly Ogden

Interim VP for Research, RDI

Lisa Rulney

Interim Senior VP, Business Affairs / Chief Financial Officer

Kasey Urquidez

Vice President, Enrollment Management / Student Affairs Advancement; Dean, Undergraduate Admissions

CRM Program Strategy Team

John Denker

Associate Vice President, Marketing and Communications

Stephen Fleming

Vice President, Strategic Business Initiatives, RDI

Ricky Hernandez

Assistant VP, Alumni Operations

Julie Katsel

Senior Director, Local Government and Community Relations

Chrissy Lieberman

Associate Dean of Students

Derek Masseth

Chief Technology Officer

Abra McAndrew

Assistant Vice President, Student Engagement

Pam Perry

Senior Associate Dean, Undergraduate Programs, Eller College of Management

Jeffrey Ratje

Associate Vice President, Finance, Administration and Operations, Agriculture, Life and Veterinary Sciences, and Cooperative Extension

Treasurer, Arizona Experiment Station, CALS

Dani Rollins

Assistant VP Enrollment Planning and Recruitment; Associate Dean, Admissions

Derek van der Merwe

Assistant Vice President / Chief Operating Officer, Administration and Athletics

Emily Walsh

VP, Strategic Information Services, UA Foundation