Communications Management

Summary

Build strategy and uncover the value of your email campaigns. With the help of UArizona branded templates and access to real-time constituent contact data, your messages will be aligned with other departments, and the centralized tool will give you better visibility into all institutional messages being sent to shared audiences. 

Who will this benefit?

  • Marketers and communicators
  • Staff who send bulk emails and communications
  • Students, staff, alumni, and other constituents receiving university-wide emails

Capabilities

  • Create emails and organize your files in Content Builder
  • Manage your department's mailing list through Salesforce Data Extensions
  • Use segmentations and exclusions to target your mailing list
  • Share mailing lists and collaborate with other business units across campus
  • Send communications immediately or schedule your emails ahead of time
  • Pull email reports to help inform your email campaign

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